多轮价格谈判 Price Negotiating

初次报价以后，来来回回地谈价是很常见的。卖方希望赢得更好的利润，买方希望买到更便宜的产品，这就需要多轮的价格拉锯，最后大家在谈判和磨合中寻找双方都能接受的某个折中点。这个时候，邮件的往来必须更加谨慎，不能被对方猜出自己的底牌和价格底线。

To: Clair Gross

From: Kerry Hu

Subject: Re: Final offer for grease gun preject

Dear Clair,

To be candid with you,we have no margin to reduce the pricing again. In fact,the price is very important to win this order, but the quality counts for much more. We couldn't debase our quality level to achieve your price aim. I'm sorry!

I have discussed with our top management, and decided to proceed in below suggestions.

1、U S D 5.50/p c, with color box packaging, based on 10 000 pcs

2、U S D 5.20/p c,with simple poly bag packaging, based on 10 000 pcs

3、3% will be provided as a special discount, when quantity up to 30 000 pcs

Please help to consider and inform us which way is better for you. We un-derstand that you have to test your local market and retail price. And we're pleased to do a trial order for you with small quantity in our first business. Maybe 5000-8 000 pcs is workable for you to make a deci-sion, with no price increase.

Best regards,

Kerry Hu

Useful Expression(活学活用)

1、Price is important, but quality counts for much more.

价格很重要，但质量更重要。

2、It is not workable for us to place such a big quantity first time

第一次下单我们无法达到这么大的数量。

3、We could try a trial order to test the market.

我们可以下个试单来测试市场行情。

4、Consumers could only pay for U S D 9.99 as maximum for this item.

对于这个产品，消费者最多只会愿意在 9.99 美元以下购买。

5、10% discount will be provided if you double the quantity.

如果您把(订单)数量加倍，(我们)可以给您10个点的折扣。